Proud Sponsors of Crufts 2022

Why we’re sponsoring Crufts?

We’re thrilled to be partnering with Crufts across their 2022 events, championships and displays. As the biggest and arguably the best dog event in the world, Crufts celebrates everything canine. What’s more, it’s a great way to keep the nation’s dogs active for life – which is what we’re all about!

YuMOVE and Crufts: Our 15-year history

Here at YuMOVE, we’ve helped hundreds of canine athletes and show dogs to excel by providing them with clinically proven* products that optimise performance and coat health. Keep an eye out for us in Hall 3A, Stand 3-66, where we’ll be showing off our re-branded packaging (coming soon!) and giving away heaps of exciting prizes and freebies. 

During our 15 years of joint expertise, we’ve made supporting agility and show dogs one of our top priorities. We attended our first ever agility event in 2007 – the East of England Champ Show. And our first ever product (now called YuMEGA Show Dog) was designed specifically to enhance the coat and eye health of show dogs.

What’s more, we first attended Crufts in 2008 and since then we’ve never missed an opportunity to support your champions and talk everything YuMOVE. This year is no different. For the first time, we’re the Official Crufts Sponsor for 2022 – and we’re very excited!

How are we supportinfg Crufts competitors?

We’ll be there in person to attend each event and give first-hand support and advice to every agility and show competitor. Plus, we’ll be promoting our fresh new product... more info coming soon!

Crufts competitors: powered by YuMOVE

Over the years, we’re proud to say that many Crufts competitors and winners (including Best in Show, Best in Group and Agility) have all been powered by YuMOVE. Let’s take a closer look at just some of Crufts’ stand-out winners who also happen to be our customers:

1. Yogi, Hungarian Vizsla, Best in Show winner 2010
Seven-year-old Yogi (Ch Hungargunn Bear It’n Mind) beat off the competition to become winner in 2010 – with help from YuMEGA Show Dog to enhance his glossy and healthy coat.

“We have trusted YuMEGA for the past couple of years to help us keep our dogs, including Yogi, in the best condition – they are the picture of health.” – John Thirlwell, Yogi’s handler

Copyright The Kennel Club UK©

2. Jilly, Petit Basset Griffon Vendéen, Best in Show winner 2013

In 2013, Jilly (Ch Soletrader Peek A Boo) took home the event’s Best in Show trophy after beating off a whopping 20,000 entrants!

Copyright The Kennel Club UK©

3. Devon, West Highland Terrier, Best in Show winner 2016

Devon (Ch Burneze Geordie Girl) had a fantastic show with handlers Ann and Marie Burns, and to know she was taking YuMOVE products at the time made her win even more memorable.

Copyright The Kennel Club UK©

4. Ruby, Border Collie, Agility winner 2016

Winner of Crufts’ 2016 Agility Championships was Ruby (Ch Blazing Red of Rujaff), pictured below with Anthony Clarke, her handler and founder of British Agility, and now a YuMOVE ambassador.

“As canine athletes, my dogs live a more active life than your usual pet. YuMOVE helps them to recover after exercise and keep on top form when competing.” – Anthony Clarke

Copyright The Kennel Club UK©

Other notable competitors

1. Sully, Border Collie, Chinese Crested Powderpuff, and Poodle cross, Small Breed Agility winner 2018 and 2019

Although Sully wasn’t taking any YuMOVE product at the time, Ashleigh Butler – Sully’s handler and former Britain’s Got Talent winner – has now become a proud advocate and ambassador for the YuMOVE brand.

“I want the absolute best for my dogs. I'm a strong believer in my dogs being able to continue training for as long as possible, and anything that I can give them to help them do that, I want to be using that. YuMOVE is absolutely the best for them.” – Ashleigh Butler, YuMOVE Ambassador

Copyright The Kennel Club UK©

2. Tara, Hetti and Winnie, Flat-coated Retrievers belonging to Jenny Campbell

Former Dragon (on BBC’s Dragon’s Den) and Kennel Club Assured Breeder, Jenny Campbell, has recently become a YuMOVE ambassador. Her Flat-coated Retriever, Tara, gained her stud book in 2018, meaning she’s qualified for Crufts for life. All three of her dogs have won many classes over the years. And Tara has two Reserve Challenge Certificates from the Kennel Club. Read on to find out why she’s so passionate about what we do at YuMOVE:

“I always believe in recommendations. I was recommended YuMOVE over 10 years ago, used it, and had discernible results. That gave me confidence in the brand and, since then, I've moved on to use all the products. It’s a brand I trust and respect.” – Jenny Campbell, YuMOVE Ambassador

The benefits of YuMEGA Show Dog and YuMOVE Joint

YuMEGA Show Dog

YuMEGA Show Dog helps give your dog the perfect show coat. It’s packed with a unique blend of the finest Omega-3 and Omega-6 oils combined with Lutin, Lecithin and natural Vitamin E to support skin, coat and eye health in show dogs.

How YuMOVE joint products help agility dogs

At YuMOVE, we understand the type of high-level activities agility dogs perform – like twisting, jumping and running at high speeds. We also know that these movements place additional strain on their joints. That’s where our joint products come in. They’re enriched with a whole host of incredible ingredients to support overall joint health, so your agility dog can continue to do what they love for as long as possible. Let’s take a closer look:

• ActivEase® Green Lipped Mussel. Provides a concentrated source of Omega-3 fatty acids to support your dog’s own anti-inflammatory action and help soothe stiff joints after exercise.
• Glucosamine, N-Acetyl-D Glucosamine and Chondroitin. These are all found naturally within Green Lipped Mussel, and they help replenish joint tissues in active dogs.
• Manganese supports collagen formation in the cartilage, tendons and ligaments, and boosts joint strength.
• Antioxidants and Vitamins C & E help to neutralise free radicals produced during intense exercise.
• Our unique form of Hyaluronic Acid has been proven to reach your pet’s joints in just two hours.** It helps lubricate and cushion the joints – particularly important in active dogs.

Whether used preventatively in young dogs just starting out in agility, or reactively in older and more experienced agility dogs who may require additional support, we’ve got you covered. Wondering which YuMOVE product will work best for your dog? Get in touch with our friendly Customer Care Team via phone or email. They love nothing more than talking everything dog!

Want to learn more about YuMOVE? Read more about our story, or get the rundown on our miracle ingredients from our Co-Founder and CEO. If you’re simply looking for more joint care tips, discover our guide to spotting the signs of dog joint stiffness or find out which YuMOVE is right for your dog.

*Study conducted by Royal Veterinary College

**Balogh et al. 2008