What is B Corp certification?

B Corp is a global movement using business as a force for good.

To earn B Corp status, a company has to meet the highest social and environmental standards, from operating sustainably to supporting customers and employees.

So we're thrilled to announce that we've achieved B Corp status - joining brands like Patagonia, Ben & Jerry's and Toms, amongst many others - and committing ourselves to making a positive pawprint on pets, people, and the planet.

Doing the right thing was part of our DNA already, but we're going one better with B Corp.

Pets

Pets are everything to us. But our B Corp commitments mean digging even deeper to provide the best for our beloved companion animals.

  • Making sure that every one of our products is designed with happiness and health at their heart

  • Sourcing high quality and more sustainable ingredients

  • Enhancing pet wellbeing while nurturing the planet they (and we) love to explore

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People

Our B Corp status means fostering diversity and nurturing the wellbeing of everyone around us. We're creating a healthier and more inclusive environment for our team and colleagues, as well as investing in charity donations and volunteering.

  • Updated hiring approaches and diversity monitoring

  • Employee engagement

  • Strategically targeted charitable giving

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Planet

From eco-friendly packaging to energy-efficient operations, sustainable ingredients and reducing our carbon emissions - our B Corp status underlines our commitment to a greener, cleaner world.

  • Targeting net zero by 2050

  • Aiming for 70% sustainable manufacturing by 2025

  • We've already reduced emissions by 10% in 2023

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