Be the first to see YuMOVE's new packaging
You may have spotted a few changes here at YuMOVE recently. It started with our website glow-up – we’ve made it easier for you to find what you’re looking for and given our site a fresh new colour scheme. Our emails have had a little makeover, too.
Now we want to share the next wave of upgrades coming your way. And we hope you love them as much as we do.
What’s changing at YuMOVE?
YuMOVE packaging
Over the coming months, you’ll start to see our new-look packs appearing online, in the shops and on your doormat! Alongside the fresh, premium design, we’ve included extra information to make it easier for you to choose the perfect products for your pets.
You may receive both old and new packaging in your deliveries for a short time, but this is nothing to worry about.
Let’s take a look

- New name. Same great support
- Colour-coded by range to make shopping easier
- Clear benefits to help you pick the right product
- Helpful illustrations and ingredient information
What else is new?
Loyalty scheme
Our new ‘YuMOVE rewards’ programme is our way of thanking you for letting us be part of your pet’s life. It’s a real privilege, and we don’t take it for granted.
When you join ‘YuMOVE rewards’, you’ll earn points for purchases, friend referrals and more. Once you've collected enough points, you can trade them in for money off your favourite supplements.
Vetnique
You may have noticed a new name on our packs and wondered what it means.
Vetnique is a like-minded supplement business in America, which, like us, is a leader in its field. In 2024, we joined forces with Vetnique, and have been working together ever since to help more pets in more places.
What’s staying the same
We know that change can feel a bit strange, so we want to be clear about what's staying the same.
1. Our commitment to doing the best for your pet. Backed by science, led by love
2. High-quality products that deliver our promise to make a ‘visible difference’
3. Our dedication to bringing you the most innovative, science-led supplements to keep your pet happy and healthy
YuMOVE through the years
2006: Co-founders Dr John Howie and John Davies launch our first product – skin & coat supplement YuDERM.
2009: YuMOVE Joint Care is born and becomes the UK’s no.1 vet-recommended joint brand.*
2016: We receive a Queen’s Award for Enterprise. It’s followed by another in 2018 and the first-ever King’s Award in 2023.
2023: B Corp status confirms our commitment to making a positive pawprint on pets, people and the planet.
2024: We join forces with Vetnique – a vet-founded supplement business in America. Together, we help more pets in more places.
2026: We celebrate 20 years of transforming pets’ lives with our brilliant science-backed supplements.
YuMOVE: Your loyal companion in pet health
We’re here for you and your pet at every stage of their life. From supporting their joints as they develop and grow, to stepping in when things get a little messy (hello Rapid Paste)! Our formulas are grounded in science and backed by a guarantee – see a visible difference or your money back.*
Don’t just take our word for it.
Got a question about our new look?
Take a look at these frequently asked questions.
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